During the month of July, we were present in the iconic seaside resort of La Baule by creating a pop-up champagne bar. This initiative aimed to introduce holidaymakers to the richness and diversity of champagnes from small producers. Two unforgettable themed evenings, a chic and refined “Soirée Blanche” and a fiery concert by the legendary group Trust, added a touch of glamour and pleasure to this sparkling experience. The tastings of innovative cocktails also enchanted guests throughout this summer period.
Since the creation of Ma Cave A Champagne a year ago, our wish has been to introduce as many people as possible to champagne from winegrowers with committed and passionate producers. By choosing the famous beach of La Baule as the location of the ephemeral champagne bar, we wanted to share the passion of the producers and introduce quality Champagnes.
The champagne bar was an opportunity to combine the pleasure of drinking a glass of Champagne while being with your feet in the sand enjoying the setting. Visitors were able to savor unique vintages, expressing all the know-how and personality of these often unknown winemakers, each day we offered 5 different vintages, from 5 different winemakers:
- Brut Nature and/or Extra Brut
- BSA (Brut without Year)
- White of Whites
- Whites of Blacks
- Prestige Cuvée
White Evening: Elegance in the Spotlight
We also organized a "White Evening" organized by the team in partnership with the Club de L'Océan. Dressed in white, the guests celebrated the magic of summer around glasses of sparkling champagne. In a cozy and friendly atmosphere, the participants exchanged, shared memorable moments and discovered champagnes as unique as they were delicious. A moment acclaimed by locals as well as tourists passing through the resort.
Exceptional Concert by the Trust Group
For music lovers, the other highlight of the event was the breathtaking concert by the legendary drummer of the band Trust. This legend of French rock made the beach vibrate. The musical association accompanied by Champagne was appreciated by the greatest number.
Discovery of Innovative Cocktails
In addition to the champagnes, Ma Cave à Champagne also offered special cocktails, subtly prepared with champagne and fresh ingredients. These bold creations added a touch of modernity and freshness to the overall experience, allowing visitors to leave with unique taste memories:
- MIMOSA Cocktail (Champagne/Orange)
- KIR (Champagne / crème de cassis)
- PINK POOL (Champagne Rosé / Ice)
- SPRITZ ROYAL (Champagne / Aperol)
- FRENCH 75 (Champagne / Gin / Lemon)
- RUSSIAN SPRING PUNCH (Champagne / Vodka)
- MOJITO ROYAL (Champagne / Rum / Mint)
A Memorable Experience and Growing Passion
The entire team at the Ma Cave à Champagne champagne bar on La Baule beach was very happy with this event and to see that it generated a lot of positive feedback. Whether locals or tourists passing through, everyone was enthusiastic about this innovative initiative and the promotion of champagnes from small producers. The experience helped raise public awareness of the diversity of terroirs and flavors that characterize artisanal champagnes.
Conclusion
July witnessed an enchanting experience on the beach of La Baule, where Ma Cave à Champagne highlighted the little-known treasures of small champagne producers. Between a sleepless evening, a legendary concert and the discovery of innovative cocktails, this unique initiative was the perfect opportunity for champagne lovers to immerse themselves in a world of sparkling flavors and emotions. This promising success suggests future summer adventures in other equally unforgettable resorts for lovers of good wines and conviviality.
